Logo

Obtaining and Retaining Customers

Small book cover: Obtaining and Retaining Customers

Obtaining and Retaining Customers
by

Publisher: Bookboon
ISBN-13: 9788740305159
Number of pages: 130

Description:
At the heart of this book is the belief that to survive and prosper in today's competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount -- if customer don't get what they want, they go elsewhere and with the contemporary digital environment, going elsewhere has never been easier to do.

Home page url

Download or read it online for free here:
Download link 1
Download link 2

(multiple PDF files)

Similar books

Book cover: TelesalesTelesales
by - BookBoon
This short and practical book provides its readers with a structured approach to telesales, from preparation to closing the sale. It describes each step, and provides information regarding the transition from one step to the next.
(8994 views)
Book cover: Sales PlanningSales Planning
by - BookBoon
Sales planning is a key skill that all salespeople need to master. This book takes you through the key planning principles, producing your personal plan, planning for meetings, managing your time, planning to negotiate and planning your activities.
(12645 views)
Book cover: Buyer BehaviourBuyer Behaviour
by - BookBoon
The author specialises in training salespeople to be more successful in their role. Contents: Introduction to buyer behaviour; Behavioural analysis, Understanding your preferred style and how to deal with other buyer types; Buyer tactics.
(10225 views)
Book cover: Powerful SellingPowerful Selling
by
While it uses the traditional selling tenets as its foundation, the book adapts the concepts to the rapidly changing world of business in today's environment, including the use of blogs, wikis and other interactive ways of connecting with customers.
(3124 views)