Developing New Products and Services
by G. Lawrence Sanders
Publisher: The Saylor Foundation 2013
ISBN/ASIN: 1453343601
ISBN-13: 9781453343609
Number of pages: 347
Description:
The book focuses on the upfront activities and ideas for new product and service development. A number of powerful concepts and tools are presented so your students can better understand how to facilitate new product development.
Download or read it online for free here:
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