by John Burnett
Publisher: The Global Text Project 2011
Number of pages: 290
Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. This text introduces students to the marketing strategies and tools that practitioners use to market their products.
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by John Burnett - Global Text Project
The book introduces students to the marketing strategies and tools. It starts with a discussion of the marketing planning process, continues with the preliminary tasks of developing the plan, and the tactics available to the marketing planner.
by Andrew Ivey - BookBoon
This book reveals the fundamentals of good presenting practice. Highlighting the major guidelines followed by successful presenters it offers ideas that you can follow to make your presentations more masterful, using sets of top tips and ideas.
- Government Printing Office
A Basic Guide to Exporting is a good place to begin for anyone who's never had a course in international marketing. The book's sixteen chapters provide a comprehensive study of international marketing, and how to look at exporting as a process.
by Paurav Shukla - BookBoon
This free textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis.