Electronic Commerce: The Strategic Perspective
by P. Berthon, L. F. Pitt, G. M. Zinkhan, R. T. Watson
Publisher: Harcourt 2008
ISBN/ASIN: 0030265339
ISBN-13: 9780030265334
Number of pages: 115
Description:
This exciting new text provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.
Download or read it online for free here:
Download link
(multiple formats)
Similar books
How to pass Magento Certification Exam in 30 daysby David Nguyen - Smashwords
Based on the 10 topics announced in the Study Guide of Magento. This book presents each topic and provides useful tips for developers to work with Magento. At the end of some topics, you can find questions designed to revise what you have learned.
(12126 views)
Flood Control on the Information Oceanby Michael Froomkin
This text explores the limits that technology imposes on the legal and policy options available to those concerned about anonymous communication, digital cash, and distributed databases, and the ways in which they might reduce personal privacy.
(11314 views)
E-Commerce and E-Businessby Zorayda Ruth Andam - Wikibooks
Internet commerce is a powerful tool in the economic growth of developing countries. However, this is premised on strong political will and good governance. This primer seeks to provide policy guidelines toward this end.
(25613 views)
E-Commerce: An Introductionby Diane Cabell at al. - faqs.org
The broadest definition of e-commerce is 'the conduct of transactions by electronic means'. In this introductory course we will focus specifically on purchases of goods and services from online stores on the Web, and a fictional e-enterprise.
(23777 views)