Electronic Commerce: The Strategic Perspective
by P. Berthon, L. F. Pitt, G. M. Zinkhan, R. T. Watson
Publisher: Harcourt 2008
Number of pages: 115
This exciting new text provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.
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by Zorayda Ruth Andam - Wikibooks
Internet commerce is a powerful tool in the economic growth of developing countries. However, this is premised on strong political will and good governance. This primer seeks to provide policy guidelines toward this end.
by Princely Ifinedo - InTech
A collection of well-written papers that employ empirical and theoretical/conceptual approaches to highlight insights on the global acceptance of electronic business (e-business) and other useful applications and conceptualizations in the area.
by Diane Cabell at al. - faqs.org
The broadest definition of e-commerce is 'the conduct of transactions by electronic means'. In this introductory course we will focus specifically on purchases of goods and services from online stores on the Web, and a fictional e-enterprise.
by Michael Froomkin
This text explores the limits that technology imposes on the legal and policy options available to those concerned about anonymous communication, digital cash, and distributed databases, and the ways in which they might reduce personal privacy.