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Electronic Commerce: The Strategic Perspective
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Electronic Commerce: The Strategic Perspective
by P. Berthon, L. F. Pitt, G. M. Zinkhan, R. T. Watson
Publisher: Harcourt 2008
ISBN/ASIN: 0030265339
ISBN-13: 9780030265334
Number of pages: 115
Description:
This exciting new text provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.