Logo

Electronic Commerce: The Strategic Perspective

Large book cover: Electronic Commerce: The Strategic Perspective

Electronic Commerce: The Strategic Perspective
by

Publisher: Harcourt
ISBN/ASIN: 0030265339
ISBN-13: 9780030265334
Number of pages: 115

Description:
This exciting new text provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.

Download or read it online for free here:
Download link
(2.1MB, PDF)

Similar books

Book cover: E-Commerce: An IntroductionE-Commerce: An Introduction
by - faqs.org
The broadest definition of e-commerce is 'the conduct of transactions by electronic means'. In this introductory course we will focus specifically on purchases of goods and services from online stores on the Web, and a fictional e-enterprise.
(16396 views)
Book cover: Mastering BitcoinMastering Bitcoin
by - O'Reilly Media
The book tells you everything you need to know about one of the most exciting revolutions since the invention of the web: digital money. Bitcoin is the first successful digital currency. It's global, frictionless and it is changing money forever.
(3269 views)
Book cover: How to pass Magento Certification Exam in 30 daysHow to pass Magento Certification Exam in 30 days
by - Smashwords
Based on the 10 topics announced in the Study Guide of Magento. This book presents each topic and provides useful tips for developers to work with Magento. At the end of some topics, you can find questions designed to revise what you have learned.
(5186 views)
Book cover: E-Business: Applications and Global AcceptanceE-Business: Applications and Global Acceptance
by - InTech
A collection of well-written papers that employ empirical and theoretical/conceptual approaches to highlight insights on the global acceptance of electronic business (e-business) and other useful applications and conceptualizations in the area.
(9644 views)