Consumer Behavior: Practice Oriented Perspectives
by Senay Sabah (ed.)
Publisher: InTech 2017
ISBN-13: 9789535136200
Number of pages: 132
Description:
Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.
Download or read it online for free here:
Download link
(multiple PDF files)
Similar books
Selling IBM's Innovative Solutions- IBM.Com/Redbooks
This book delivers tools to help you sell IBM solutions. It serves as a practical reference for the IBM innovation enabled by on demand and how to sell the IBM innovative technology. You will know how to sell solutions in line with the strategy.
(15723 views)
Sales Management: Teamwork, Leadership and Technologyby Charles M. Futrell - Harcourt Brace College
The book focuses on topics most important to today’s organizations: team building, leadership, relationship selling, services and nonprofit selling, global selling, the multicultural workplace, technology, small business, and increasing competition.
(18988 views)
Sales Presentation Techniquesby MTD Training - BookBoon
If you're selling a product or a service to your clients you'll need to know exactly how to influence and sell your wares in the right way. This textbook will focus on the key skills and techniques that you need to perform high impact presentations.
(9788 views)
Buyer Behaviourby Frank Atkinson - BookBoon
The author specialises in training salespeople to be more successful in their role. Contents: Introduction to buyer behaviour; Behavioural analysis, Understanding your preferred style and how to deal with other buyer types; Buyer tactics.
(10174 views)