Consumer Behavior: Practice Oriented Perspectives
by Senay Sabah (ed.)
Publisher: InTech 2017
ISBN-13: 9789535136200
Number of pages: 132
Description:
Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.
Download or read it online for free here:
Download link
(multiple PDF files)
Similar books
Telesalesby Dragos V. Iliescu - BookBoon
This short and practical book provides its readers with a structured approach to telesales, from preparation to closing the sale. It describes each step, and provides information regarding the transition from one step to the next.
(3342 views)
Handling Objections in Salesby MTD Training - BookBoon
If you've been in sales for any length of time then you've most likely heard the objections in sales more than once. This textbook will cover some of the techniques and strategies that you can use to overcome these objections.
(7275 views)
Auctions: Theory and Practiceby Paul Klemperer - Princeton University Press
A non-technical introduction to auction theory and its practical application. It introduces the basic theory, discusses practical auction design, and describes the one-hundred-billion dollar 3G mobile-phone license auctions.
(9038 views)
Basic Selling Skillsby MTD Training - BookBoon
In this textbook we cover what the best approaches are to sell more effectively. We assume that you have little or no selling experience so we will take you by the hand and will give you a firm foundation in basic selling skills.
(5584 views)