In Defense of Advertising by Jerry Kirkpatrick

In Defense of Advertising
by Jerry Kirkpatrick

Publisher: TLJ Books 2007
ISBN/ASIN: 0978780302
ISBN-13: 9780978780302
Number of pages: 203

Description:
In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alter­native world view can refute the charges and put forth a positive moral evaluation of advertising¿s role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.