Welcome to E-Books Directory
This is a freely downloadable e-book.
Marketing Research by Paurav Shukla
Read this book online or download it here for free
by Paurav Shukla
Publisher: BookBoon 2008
Number of pages: 117
This free textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis.