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Marketing Research by Paurav Shukla
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Marketing Research
by Paurav Shukla
Publisher: BookBoon 2008
ISBN-13: 9788776814113
Number of pages: 117
Description:
This free textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis.