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Essentials of Marketing Research

Small book cover: Essentials of Marketing Research

Essentials of Marketing Research
by

Publisher: BookBoon
ISBN-13: 9788776814113
Number of pages: 117

Description:
This free textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis.

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