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Business Research Methods by Sue Greener
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Business Research Methods
by Sue Greener
Publisher: BookBoon 2008
Number of pages: 110
Contents: Research problems and questions; Putting the problem into context; Choosing research approaches and strategies; Ethics in business research; Choosing samples from populations; Quantitative research methods; Questionnaire design and testing; Using secondary data; Qualitative research methods; Practical issues in conducting interviews, focus groups, participant observation; Forecasting trends; Presenting research reports.