Launch! Advertising and Promotion in Real Time
by M. Solomon, L. D. Cornell, A. Nizan
Publisher: Flat World Knowledge 2009
This book is written for advertising and promotions courses taught to students in the business school and journalism and mass communication students. It is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end.
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by Jerry Kirkpatrick - TLJ Books
Author argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. The social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view.
- Tutorials Point
Pay Per Click is an internet advertising system meant to direct online traffic to particular websites where the advertiser pays the publisher a certain price when an ad is clicked. This book explains how you can use PPC to promote your business.
by Ira Berkowitz - Vault Inc.
Are you addicted to commercials? Do you love to make up catchy slogans? This guide offers a look at professional careers in advertising, at the industry's history and trends, and advice on marketing oneself to potential employers.
by Herbert Kaufman - George H. Doran Company
Newspaper advertising is to business, what hands are to a clock. It is a direct means of letting the public know what you are doing. In these days of intense commercial contest, a dealer who does not advertise is like a clock that has no hands.