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Launch! Advertising and Promotion in Real Time
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Launch! Advertising and Promotion in Real Time
by M. Solomon, L. D. Cornell, A. Nizan
Publisher: Flat World Knowledge 2009
ISBN/ASIN: 0982043023
ISBN-13: 9780982043028
Description:
This book is written for advertising and promotions courses taught to students in the business school and journalism and mass communication students. It is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end.