App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want

App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want
by Ken Yarmosh

Publisher: O'Reilly Media 2010
ISBN/ASIN: 1449389767

Description:
How can you make your iPhone or iPad app stand out in the highly competitive App Store? This book explores the technical aspects of iPhone and iPad app design and development. It also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app. This practical reference shows you how to engage customers early and often, so you can get their input for creating an app they'll be passionate about.