When Media Are New: Understanding the Dynamics of New Media Adoption and Use
by John Carey, Martin C. J. Elton
Publisher: University of Michigan Press 2010
The book investigates the human factors involved in technological change and their implications for current and future media. It will find a broad audience ranging from media and communication scholars to historians and organizational theorists to industry professionals.
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by Joseph Turow, Lokman Tsui - University of Michigan Press
The book addresses a series of questions about the ways in which hyperlinks organize behavior online. These essays will be valuable to anyone interested in the connections that structure communication discourse in the world of digital media.
by Lawrence Lessig - Penguin Press HC
Never before have the big cultural monopolists used the fear created by new technologies to shrink the public domain of ideas, even as the same corporations use the same technologies to control more and more what we can and can't do with culture.
by Jack Lule - The Saylor Foundation
The text will support an engaging course experience for students that will not only show them the powerful social and economic forces will affect the future of media technology, but will challenge students to do their part in shaping that future.
by Drew Davidson et al. - Carnegie Mellon University
An introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development.