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When Media Are New: Understanding the Dynamics of New Media Adoption and Use
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When Media Are New: Understanding the Dynamics of New Media Adoption and Use
by John Carey, Martin C. J. Elton
Publisher: University of Michigan Press 2010
ISBN/ASIN: 0472050850
ISBN-13: 9780472050857
Description:
The book investigates the human factors involved in technological change and their implications for current and future media. It will find a broad audience ranging from media and communication scholars to historians and organizational theorists to industry professionals.