Internet Advertising
by S. Yuan, A.Z. Abidin, M. Sloan, J. Wang
Publisher: arXiv 2012
Number of pages: 44
Description:
In this paper, we provide a comprehensive survey on Internet advertising, discussing and classifying the research issues, identifying the recent technologies, and suggesting its future directions. To have a comprehensive picture, we first start with a brief history, introduction, and classification of the industry and present a schematic view of the new advertising ecosystem.
Download or read it online for free here:
Download link
(1.6MB, PDF)
Similar books
Forensic Analysis of Database Tamperingby Kyriacos E. Pavlou, Richard T. Snodgrass - University of Arizona
The text on detection via cryptographic hashing. The authors show how to determine when the tampering occurred, what data was tampered, and who did the tampering. Four successively more sophisticated forensic analysis algorithms are presented.
(18572 views)
The Relational Model for Database Managementby E. F. Codd - Addison-Wesley
Written by the originator of the relational model, the book covers the practical aspects of the design of relational databases. The author defines twelve rules that database management systems need to follow in order to be described as relational.
(17025 views)
An Introduction to Relational Database Theoryby Hugh Darwen - BookBoon
This book introduces the theory of relational databases, focusing on the application of that theory to the design of computer languages that properly embrace it. The book covers different topics: Types, Variables, Operators, Relational Algebra, etc.
(16442 views)
The Theory of Relational Databasesby David Maier - Computer Science Press
The book is intended for a second course in databases and a reference for researchers in the field. The material covered includes relational algebra, functional dependencies, multivalued and join dependencies, normal forms, representation theory...
(14826 views)