Internet Advertising by S. Yuan, A.Z. Abidin, M. Sloan, J. Wang

Internet Advertising
by S. Yuan, A.Z. Abidin, M. Sloan, J. Wang

Publisher: arXiv 2012
Number of pages: 44

Description:
In this paper, we provide a comprehensive survey on Internet advertising, discussing and classifying the research issues, identifying the recent technologies, and suggesting its future directions. To have a comprehensive picture, we first start with a brief history, introduction, and classification of the industry and present a schematic view of the new advertising ecosystem.