by S. Yuan, A.Z. Abidin, M. Sloan, J. Wang
Publisher: arXiv 2012
Number of pages: 44
In this paper, we provide a comprehensive survey on Internet advertising, discussing and classifying the research issues, identifying the recent technologies, and suggesting its future directions. To have a comprehensive picture, we first start with a brief history, introduction, and classification of the industry and present a schematic view of the new advertising ecosystem.
Home page url
Download or read it online for free here:
by Jimmy Lin, Chris Dyer - Morgan & Claypool Publishers
This book focuses on MapReduce algorithm design, with an emphasis on text processing algorithms common in natural language processing, information retrieval, and machine learning. We introduce the notion of MapReduce design patterns.
by Tom Jewett
This text is a teaching resource for an introductory database class at California State University Long Beach, Department of Computer Engineering and Computer Science. It is also designed to be used as an individual self-study tutorial.
by Julio Ponce, Adem Karahoca - InTech
This book presents different ways of theoretical and practical advances and applications of data mining in different promising areas. The book will serve as a Data Mining bible to show a right way for the students, researchers and practitioners.
by Ronald Bourret
This paper gives a high-level overview of how to use XML with databases. It describes how the differences between data-centric and document-centric documents affect their usage with databases and how XML is commonly used with relational databases.