Logo

Internet Advertising by S. Yuan, A.Z. Abidin, M. Sloan, J. Wang

Small book cover: Internet Advertising

Internet Advertising
by

Publisher: arXiv
Number of pages: 44

Description:
In this paper, we provide a comprehensive survey on Internet advertising, discussing and classifying the research issues, identifying the recent technologies, and suggesting its future directions. To have a comprehensive picture, we first start with a brief history, introduction, and classification of the industry and present a schematic view of the new advertising ecosystem.

Home page url

Download or read it online for free here:
Download link
(1.6MB, PDF)

Similar books

Book cover: Readings in Database SystemsReadings in Database Systems
by - UC Berkeley
These lecture notes provide students and professionals with a grounding in database research and a technical context for understanding recent innovations in the field. The readings included treat the most important issues in the database area.
(13009 views)
Book cover: Data Modeling Techniques for Data WarehousingData Modeling Techniques for Data Warehousing
by - IBM Redbooks
It covers data modeling techniques for data warehousing, within the context of the overall data warehouse development process. The process of data warehouse modeling, including the steps required before and after the actual modeling, is discussed.
(16892 views)
Book cover: Database ExplorationsDatabase Explorations
by
The database field is full of important problems still to be solved and interesting issues still to be examined -- and some of those problems and issues are explored in this book. It reports on some of our most recent investigations in this field.
(1989 views)
Book cover: Temporal Database ManagementTemporal Database Management
by - Aalborg University
Topics covered: the semantics of temporal data, the design of data models and languages for temporal data, the design of databases expressed in terms of temporal data models as well as temporally enhanced design of conventional databases.
(2966 views)