Developing an Internet Marketing Strategy
by The Internet Marketing Academy
Publisher: BookBoon 2012
Number of pages: 60
Planning your Internet marketing strategy does not have to be a difficult task, particularly if the competition doesn't fully understand that the rules of Internet marketing are not the rules of traditional marketing. This textbook will teach you the basics of how to craft your Internet marketing strategy to maximum effect, from website building to web analytics.
Home page url
Download or read it online for free here:
by Nick Allen, at al. - Groundspring.org
The Internet has opened up new opportunities for nonprofits. This handbook is organized around two components: an interactive web site followed by an email communications program, and a strategy for attracting new potential donors to the website.
by Jim Lecinski - Vook
Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research.
by The Internet Marketing Academy - BookBoon
In this textbook we will cover the essential topics that make up Internet Marketing as an activity -- where the internet has been and where it is today and it describes what all of the main marketing activities are online.
by Jordan Kasteler - Utah SEO
This book moves beyond standard Social Media Marketing books. It teaches leveraging all facets of social media and all social media channels involved. It explores concepts of content marketing and leveraging social media to promote that content.