Pay Per Click advertising
by Gareth Morgan
Publisher: BookBoon 2012
Number of pages: 65
This book is both an introduction to Pay Per Click advertising, as well as a guide on how to set-up Google AdWords and Facebook Ads accounts and make the most of them. Written by an internet marketer with over 10 years experience, with assistance from a full-time PPC specialist, this book offers an easy-to-understand look at this complex subject.
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