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Obtaining and Retaining Customers

Obtaining and Retaining Customers
by Andrew Whalley

Publisher: Bookboon 2013
ISBN-13: 9788740305159
Number of pages: 130

At the heart of this book is the belief that to survive and prosper in today's competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount -- if customer don't get what they want, they go elsewhere and with the contemporary digital environment, going elsewhere has never been easier to do.

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