Logo

Gamification in Business by An Coppens

Small book cover: Gamification in Business

Gamification in Business
by

Publisher: Bookboon
ISBN-13: 9788740308242
Number of pages: 63

Description:
This book covers the benefits and downsides of gamification. The author addresses the need to ensure your gamification design hits the right note with your target audience. The book also includes a number of examples of gamification campaigns.

Home page url

Download or read it online for free here:
Download link
(5.4MB, PDF)

Similar books

Book cover: 50 Cautionary Tales for Managers50 Cautionary Tales for Managers
by - How to Books
The whole of management life is revealed in 50 short stories, all based on real events. The author bravely offers each flawed manager practical advice in a bid to improve their performance and make life more tolerable for their colleagues.
(18980 views)
Book cover: A Passion for IdeasA Passion for Ideas
by - Purdue University Press
This volume gathers together a stunning list of today's thought leaders to shed light on how 'the new' is discovered. These innovators share their insights and help us to understand the process of creativity and construction.
(12000 views)
Book cover: Managing through ChangeManaging through Change
by - BookBoon
Change is the only constant so it's important that you know how to manage through change. This book covers techniques on how to manage change effectively taking into account all of the factors that have impact on others, systems and processes.
(14436 views)
Book cover: Customer Relationship ManagementCustomer Relationship Management
by - BookBoon
Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organisations throughout the world today. In this textbook a review of the theoretical conditions for CRM is given.
(14603 views)