Logo

Gamification in Business by An Coppens

Small book cover: Gamification in Business

Gamification in Business
by

Publisher: Bookboon
ISBN-13: 9788740308242
Number of pages: 63

Description:
This book covers the benefits and downsides of gamification. The author addresses the need to ensure your gamification design hits the right note with your target audience. The book also includes a number of examples of gamification campaigns.

Home page url

Download or read it online for free here:
Download link
(5.4MB, PDF)

Similar books

Book cover: Administration SkillsAdministration Skills
by - BookBoon
This book provides a quick reference guide to various aspects of managerial behaviour, leadership styles, managerial functions, team-building etc., and will be of benefit not only to the practicing managers but also to the potential administrators.
(12505 views)
Book cover: Managing Under Austerity, Delivering Under PressureManaging Under Austerity, Delivering Under Pressure
by - ANU Press
How can public managers and public services become more productive, more outcome-driven and more agile? How can we achieve better alignment between ever-growing citizen expectations and the realities of constrained service provision?
(8853 views)
Book cover: Customer Relationship ManagementCustomer Relationship Management
by - BookBoon
Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organisations throughout the world today. In this textbook a review of the theoretical conditions for CRM is given.
(18980 views)
Book cover: Managing through ChangeManaging through Change
by - BookBoon
Change is the only constant so it's important that you know how to manage through change. This book covers techniques on how to manage change effectively taking into account all of the factors that have impact on others, systems and processes.
(16981 views)