Developing New Products and Services
by G. Lawrence Sanders
Publisher: The Saylor Foundation 2013
ISBN/ASIN: 1453343601
ISBN-13: 9781453343609
Number of pages: 347
Description:
The book focuses on the upfront activities and ideas for new product and service development. A number of powerful concepts and tools are presented so your students can better understand how to facilitate new product development.
Download or read it online for free here:
Download link
(4MB, PDF)
Similar books
Statistics for Business and Economicsby Marcelo Fernandes - BookBoon
In today's economic environment it is practically impossible to avoid dealing with data gathering and analysis. This free textbook provides a comprehensive overview of the main topics in the area of statistic analysis for business and economics.
(25390 views)
Exploring Businessby Karen Collins - Saylor Foundation
The author's goals in writing Exploring Business were simple: first, introduce students to business in an exciting way and second, provide faculty with a fully developed teaching package that allows them to do the former.
(21020 views)
A New Deal for Social Securityby Peter J. Ferrara, Michael D. Tanner - Cato Institute
How to reform Social Security and end the looming crisis. As the debate over Social Security's future heats up, this book will be vital reading for anyone interested in ensuring that future generations enjoy dignified, secure retirement.
(11239 views)
Business Fundamentalsby Donald J McCubbrey - Connexions
The book is designed to introduce students to the essential concepts of business and other organizations. It focuses on small, entrepreneurial start-ups, and expands the discussion to include issues that are faced in larger organizations.
(17989 views)