Small Business Management in the 21st Century
by David Cadden, Sandra Lueder
Publisher: The Saylor Foundation 2014
Number of pages: 873
The authors designed this book with a 'less can be more' approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept. It covers some of the major hazards that small business managers face.
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This engaging, if optimistic, primer insists that you don't need much capital, or much risk-taking, to start a business. Indeed, according to Yale School of Management professor Judson, the time has never been better for startups.
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