Logo

Consumer Behavior: Practice Oriented Perspectives

Small book cover: Consumer Behavior: Practice Oriented Perspectives

Consumer Behavior: Practice Oriented Perspectives
by

Publisher: InTech
ISBN-13: 9789535136200
Number of pages: 132

Description:
Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.

Home page url

Download or read it online for free here:
Download link
(multiple PDF files)

Similar books

Book cover: Powerful SellingPowerful Selling
by
While it uses the traditional selling tenets as its foundation, the book adapts the concepts to the rapidly changing world of business in today's environment, including the use of blogs, wikis and other interactive ways of connecting with customers.
(4563 views)
Book cover: Selling IBM's Innovative SolutionsSelling IBM's Innovative Solutions
- IBM.Com/Redbooks
This book delivers tools to help you sell IBM solutions. It serves as a practical reference for the IBM innovation enabled by on demand and how to sell the IBM innovative technology. You will know how to sell solutions in line with the strategy.
(16015 views)
Book cover: Basic Selling SkillsBasic Selling Skills
by - BookBoon
In this textbook we cover what the best approaches are to sell more effectively. We assume that you have little or no selling experience so we will take you by the hand and will give you a firm foundation in basic selling skills.
(11449 views)
Book cover: Fundamentals of SalesmanshipFundamentals of Salesmanship
by - D. Appleton and company
The explaining of the fundamental principles of salesmanship is the purpose of this book. They are not the result of theorizing, but the opposite, as they are the principles worked out from analyzing the experiences of successful salespersons.
(11649 views)