by Andrew Whalley
Publisher: BookBoon 2010
Number of pages: 121
From the table of contents: So what is marketing? What can be marketed? Marketing's role in the business; Segmentation, Targeting and Positioning; Branding; The Marketing Mix; Product Management; Marketing Communications or Integrated Marketing Communications; Expanding marketing's traditional boundaries.
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by Jim Lecinski - Vook
Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research.
by Varinder Taprial, Priya Kanwar - BookBoon
Google offers many useful products and features that span from its advanced web search applications to working on the cloud and social networking services. This book demonstrates the wide scope of Google products beyond the simple search.
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The book introduces students to the marketing strategies and tools. It starts with a discussion of the marketing planning process, continues with the preliminary tasks of developing the plan, and the tactics available to the marketing planner.