Logo

Strategic Marketing by Andrew Whalley

Small book cover: Strategic Marketing

Strategic Marketing
by

Publisher: BookBoon
ISBN-13: 9788776816438
Number of pages: 121

Description:
From the table of contents: So what is marketing? What can be marketed? Marketing's role in the business; Segmentation, Targeting and Positioning; Branding; The Marketing Mix; Product Management; Marketing Communications or Integrated Marketing Communications; Expanding marketing's traditional boundaries.

Home page url

Download or read it online for free here:
Download link
(3.7MB, PDF)

Similar books

Book cover: The Marketing of Ideas and Social IssuesThe Marketing of Ideas and Social Issues
by - Project Gutenberg
An idea is taken for granted in the scheme of things. Someone exclaims, 'I've got an idea!' What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? These are the questions dealt with in this book.
(9180 views)
Book cover: Essentials of Marketing ResearchEssentials of Marketing Research
by - BookBoon
This free textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis.
(16677 views)
Book cover: Marketing CommunicationsMarketing Communications
by - Bookboon
A basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing. The most important concepts that underpin the strategy of effective marketing communications are identified and explained.
(9506 views)
Book cover: Permission MarketingPermission Marketing
by - BookBoon
With marketing messages reaching saturation point, getting your company's message listened to is an ever-increasing challenge. Permission marketing gets you past this barrier by creating a willing and receptive audience for your communications.
(8838 views)