Taking ADvantage
by Richard F. Taflinger
Publisher: Kendall Hunt Publishing 1996
ISBN/ASIN: 0757586724
ISBN-13: 9780757586729
Description:
This is the text to Taking ADvantage, a book on the physical and cultural evolution of human beings, how that evolution has affected human subconscious processing of stimuli, and how advertising takes advantage (thus the title) of that processing by creating stimuli.
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