Internet Advertising
by S. Yuan, A.Z. Abidin, M. Sloan, J. Wang
Publisher: arXiv 2012
Number of pages: 44
Description:
In this paper, we provide a comprehensive survey on Internet advertising, discussing and classifying the research issues, identifying the recent technologies, and suggesting its future directions. To have a comprehensive picture, we first start with a brief history, introduction, and classification of the industry and present a schematic view of the new advertising ecosystem.
Download or read it online for free here:
Download link
(1.6MB, PDF)
Similar books
![Book cover: Database Systems and Structures](images/4287.jpg)
by Osmar R. Zaiane - Simon Fraser University
An introduction to data models, database systems, the structure and use of relational database systems and relational languages, indexing and storage management, query processing in relational databases, and the theory of relational database design.
(16492 views)
![Book cover: Database Explorations](images/11177.jpg)
by C.J. Date, Hugh Darwen
The database field is full of important problems still to be solved and interesting issues still to be examined -- and some of those problems and issues are explored in this book. It reports on some of our most recent investigations in this field.
(6956 views)
![Book cover: Temporal Database Management](images/10067.jpg)
by Christian S. Jensen - Aalborg University
Topics covered: the semantics of temporal data, the design of data models and languages for temporal data, the design of databases expressed in terms of temporal data models as well as temporally enhanced design of conventional databases.
(8204 views)
![Book cover: Introduction to Metadata](images/4046.jpg)
by Tony Gill, at al. - Getty Publications
This book provides an overview of metadata, its types, roles, and characteristics; a discussion of metadata as it relates to resources on the Web; a description of methods, tools, standards, and protocols used to publish digital collections; etc.
(16670 views)