Logo

Internet Advertising by S. Yuan, A.Z. Abidin, M. Sloan, J. Wang

Small book cover: Internet Advertising

Internet Advertising
by

Publisher: arXiv
Number of pages: 44

Description:
In this paper, we provide a comprehensive survey on Internet advertising, discussing and classifying the research issues, identifying the recent technologies, and suggesting its future directions. To have a comprehensive picture, we first start with a brief history, introduction, and classification of the industry and present a schematic view of the new advertising ecosystem.

Home page url

Download or read it online for free here:
Download link
(1.6MB, PDF)

Similar books

Book cover: Data Mining and Knowledge Discovery in Real Life ApplicationsData Mining and Knowledge Discovery in Real Life Applications
by - InTech
This book presents different ways of theoretical and practical advances and applications of data mining in different promising areas. The book will serve as a Data Mining bible to show a right way for the students, researchers and practitioners.
(13668 views)
Book cover: Database Systems and StructuresDatabase Systems and Structures
by - Simon Fraser University
An introduction to data models, database systems, the structure and use of relational database systems and relational languages, indexing and storage management, query processing in relational databases, and the theory of relational database design.
(13022 views)
Book cover: Database Design - 2nd EditionDatabase Design - 2nd Edition
by - BCcampus
The purpose of this text is to provide an open source textbook that covers most introductory database courses. This edition covers database systems and database design concepts. New to this edition are SQL info, additional examples, and exercises.
(3693 views)
Book cover: An Introduction to Relational Database TheoryAn Introduction to Relational Database Theory
by - BookBoon
This book introduces the theory of relational databases, focusing on the application of that theory to the design of computer languages that properly embrace it. The book covers different topics: Types, Variables, Operators, Relational Algebra, etc.
(15850 views)