Customer Relationship Management
by Roger Baran, Christopher, Michael Zerres
Publisher: BookBoon 2012
ISBN/ASIN: 8776811654
Number of pages: 21
Description:
Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organisations throughout the world today. In this textbook a review of the theoretical conditions for Customer Relationship Management is given.
Download or read it online for free here:
Download link
(830KB, PDF)
Similar books
Management Basicsby Susan Quinn - BookBoon
This book outlines the challenging role of the manager. The main topics such as planning, organizing, leading and controlling are covered, as well as issues such as competitive advantage, team structure, motivating, trust and flowcharting.
(30406 views)
Setting Your Vision And Defining Your Goalsby Shenandoah Chefalo - Bookboon
This book will guide individuals and business owners alike through the process of establishing a personal mission statement that helps provide clarity and a sense of purpose. A series of exercises will help you begin building a life you love.
(17850 views)
Gamification in Businessby An Coppens - Bookboon
This book covers the benefits and downsides of gamification. The author addresses the need to ensure your gamification design hits the right note with your target audience. The book also includes a number of examples of gamification campaigns.
(11802 views)
Managing the New Frontiers: An Introduction to the Fundamentalsby Jonathan T. Scott - Lulu.com
Companies around the world are reducing their energy and material expenses, increasing sales, and raising productivity - with little or no capital investment - while watching their costs and carbon emissions drop like a stone. This book shows how.
(14429 views)