The Art of Writing and Speaking the English Language
by Sherwin Cody
Publisher: The Old Greek Press 1903
Number of pages: 196
If there is a subject of really universal interest and utility, it is the art of writing and speaking one's own language effectively. It is the basis of culture, as we all know; but it is infinitely more than that: it is the basis of business. No salesman can sell anything unless he can explain the merits of his goods in effective English (among our people), or can write an advertisement equally effective, or present his ideas, and the facts, in a letter.
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by Scott McLean - University of Minnesota Libraries
Students are provided ample opportunity to engage with the concepts, vocabulary and models covered in the text, including role-playing exercises, journal writings, case studies, small-group activities, games, and self-assessment activities.
by Scott McLean - The Saylor Foundation
The book provides instruction in steps, builds writing, reading and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing. This step-by-step approach provides a clear path to student-centered learning.
by Ilja van Roon - Lucid Communication
This book aims to improve your writing skills by teaching you how to use the principles of business writing. These principles - focus, purpose, meaning, substance, structure, clarity and humility - have been derived from the author's experiences.
by Antonio Ragusa - BookBoon
Contents: Individual outcomes (Commitment, Trust, Development, Motivation, Buying in, Engagement, Loyalty, Empowerment); Organizational outcomes (Corporate reputation, Innovation, Knowledge sharing, Ethical relationships, Competitive advantage).