Relationship Marketing
by Robert W. Palmatier
Publisher: Marketing Science Institute 2008
ISBN/ASIN: 0965711498
ISBN-13: 9780965711494
Number of pages: 172
Description:
Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial issues: understanding the financial impact of relationship marketing, building and maintaining strong relationships, targeting and adapting relationship marketing strategies, and improving performance through best practices. Outlines future research directions and topics.
Download or read it online for free here:
Download link
(470KB, PDF)
Similar books
Essentials of Marketing Research: Exercisesby Paurav Shukla - BookBoon
Make sure you are well prepared for your exam. The book covers exploratory and conclusive research design, sampling, measurement and scaling, questionnaire design, data preparation and preliminary data analysis, report preparation and presentation.
(17024 views)
Marketing Communicationsby Olujimi Kayode - Bookboon
A basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing. The most important concepts that underpin the strategy of effective marketing communications are identified and explained.
(15994 views)
Introducing Marketingby John Burnett - The Global Text Project
This text introduces students to the marketing strategies and tools that practitioners use to market their products. The author of this book defines and explains the various marketing areas and their comparative strengths and weaknesses.
(15344 views)
Principles of Marketingby Jeff Tanner, Mary Anne Raymond - Flat World Knowledge
The book teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout: Service dominant logic, Sustainability, Ethics and social responsibility, Global coverage.
(22716 views)