Logo

Marketing Communications by Olujimi Kayode

Small book cover: Marketing Communications

Marketing Communications
by

Publisher: Bookboon
ISBN-13: 9788740306743
Number of pages: 305

Description:
Marketing Communications is a basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing. Throughout the textbook, the most important concepts and principles that underpin the strategy of effective marketing communications are identified and explained as succinctly as possible.

Home page url

Download or read it online for free here:
Download link
(3.2MB, PDF)

Similar books

Book cover: Relationship MarketingRelationship Marketing
by - Marketing Science Institute
Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial issues: understanding the financial impact of relationship marketing, building and maintaining strong relationships, and more.
(7262 views)
Book cover: 85 Inspiring Ways to Market Your Small Business85 Inspiring Ways to Market Your Small Business
by - How to Books
The book sets out to be your own, pocket, marketing consultant. It offers some great ideas and explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately.
(14345 views)
Book cover: Essentials of Marketing ResearchEssentials of Marketing Research
by - BookBoon
This free textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis.
(14217 views)
Book cover: Winning the Zero Moment of TruthWinning the Zero Moment of Truth
by - Vook
Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research.
(9045 views)