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Principles of Marketing by Jeff Tanner, Mary Anne Raymond

Large book cover: Principles of Marketing

Principles of Marketing
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Publisher: Flat World Knowledge
ISBN/ASIN: 0982361823
ISBN-13: 9780982361825
Number of pages: 809

Description:
Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, Sustainability, Ethics and social responsibility, Global coverage.

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