Logo

Winning the Zero Moment of Truth

Large book cover: Winning the Zero Moment of Truth

Winning the Zero Moment of Truth
by

Publisher: Vook
ISBN/ASIN: B0057YD3WQ
Number of pages: 75

Description:
Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales and Service and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.

Home page url

Download or read it online for free here:
Download link
(multiple formats)

Similar books

Book cover: Essentials of Marketing Research: ExercisesEssentials of Marketing Research: Exercises
by - BookBoon
Make sure you are well prepared for your exam. The book covers exploratory and conclusive research design, sampling, measurement and scaling, questionnaire design, data preparation and preliminary data analysis, report preparation and presentation.
(13007 views)
Book cover: 85 Inspiring Ways to Market Your Small Business85 Inspiring Ways to Market Your Small Business
by - How to Books
The book sets out to be your own, pocket, marketing consultant. It offers some great ideas and explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately.
(15846 views)
Book cover: Marketing CommunicationsMarketing Communications
by - Bookboon
A basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing. The most important concepts that underpin the strategy of effective marketing communications are identified and explained.
(9516 views)
Book cover: Effective MarketingEffective Marketing
by - BookBoon
Where will you advertise? How will you generate a buzz about your business? What are the most effective marketing methods around? In this textbook we'll cover what the best approaches are to marketing your business more effectively.
(14223 views)