e-books in Web Marketing category
Get Digital: A Marketer's Guide to Unleashing the Power of Digital Technologyby Talib Morgan - Smashwords , 2014
'Get Digital' is for marketers and other professionals who are coming to terms with digital and web technologies. It offers answers to the challenges experienced marketers and professionals face in enabling digital customer experiences.
(6868 views)
Hello Reputation: We Trust People. We Remember Stories. We Buy Experiences.by Agata Piekut - Smashwords , 2013
This publication shows how to implement best networking practices in online marketing strategy. It's an easy guide on building lasting connections with your current and potential clients, based on step-by-step explanations of each technique...
(6716 views)
50 Shades of Digital Marketingby Francesca James , Hannah Durham - Bookboon , 2013
The Digital Marketing Show takes place in London's Excel Exhibition and Conference Centre in November every year. The Digital Marketing Show event is content rich with over 150 presentations from experts and digital practitioners.
(8402 views)
Developing an Internet Marketing Strategyby The Internet Marketing Academy - BookBoon , 2012
Planning your Internet marketing strategy does not have to be a difficult task. This textbook will teach you the basics of how to craft your Internet marketing strategy to maximum effect, from website building to web analytics.
(6683 views)
Internet Marketingby The Internet Marketing Academy - BookBoon , 2012
In this textbook we will cover the essential topics that make up Internet Marketing as an activity -- where the internet has been and where it is today and it describes what all of the main marketing activities are online.
(8399 views)
Winning the Zero Moment of Truthby Jim Lecinski - Vook , 2011
Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research.
(13119 views)
Google Beyond googleby Varinder Taprial, Priya Kanwar - BookBoon , 2011
Google offers many useful products and features that span from its advanced web search applications to working on the cloud and social networking services. This book demonstrates the wide scope of Google products beyond the simple search.
(12121 views)
eMarketing: The Essential Guide to Online Marketingby Rob Stokes - Quirk eMarketing , 2013
The author consolidates 11 years of real experience into a full length textbook that draws on both academic theory and practical experience. Intended for marketing students, this textbook covers all of the important aspects of online marketing.
(15302 views)
From Workplace to Workspace: Using E-mail Lists to Work Togetherby Maureen James, Liz Rykert - IDRC Books , 1998
From a desktop, e-mail provides a quick link to the world at large, changing a traditional 'workplace' into a 'workspace'. This lively book provides practical guidelines on how to set up an e-mail list, how to launch it, and how to keep it active.
(11222 views)
Online Fundraising Handbookby Nick Allen, at al. - Groundspring.org , 2004
The Internet has opened up new opportunities for nonprofits. This handbook is organized around two components: an interactive web site followed by an email communications program, and a strategy for attracting new potential donors to the website.
(13651 views)
Let's Cut To The Chase (common sense SEO)by Craig Killick , 2008
This little book about small business website optimisation covers: what search engines want, elements of good SEO, website optimization, effective web pages, linking and navigation, getting links, content and how to create it.
(15526 views)