Understanding Media and Culture: An Introduction to Mass Communication
by Jack Lule
Publisher: The Saylor Foundation 2013
ISBN/ASIN: 1453329188
Number of pages: 761
Description:
The text will support an engaging and interesting course experience for students that will not only show them the powerful social, political and economic forces will affect the future of media technology, but will challenge students to do their part in shaping that future.
Download or read it online for free here:
Download link
(6.4MB, PDF)
Similar books
Media and Cultural Theoryby Stephen Hill, Bevis Fenner - BookBoon
This is an ideal guidebook for undergraduates studying a range of Media and Cultural Studies courses. Alongside more traditional forms like film, television and music, the book also makes reference to Facebook, YouTube and MySpace.
(13604 views)
Media Innovation and Entrepreneurshipby Michelle Ferrier, Elizabeth Mays
The textbook is designed to fill the needs of a growing number of journalism and mass communications programs in the U.S. that are teaching media entrepreneurship, media innovation, and the business of journalism to undergraduates and graduates.
(7371 views)
Media Mythsby Adam D. Thierer - The Progress & Freedom Foundation
Are media companies in this country too big? Is the media diverse enough and competitive enough today? And what relationship, if any, does media size have to the health of our democracy? These are the questions Adam Thierer explores in this book.
(11659 views)
Deep Mapping the Media Cityby Shannon Mattern - University of Minnesota
Using techniques like excavation and mapping to discover the modern city's roots in time, Shannon Mattern advocates for urban media archaeology, a multisensory approach to investigating the material history of networked cities.
(5273 views)