Essentials of Marketing Research: Exercises
by Paurav Shukla
Publisher: BookBoon 2008
ISBN-13: 9788776814397
Number of pages: 50
Description:
After reading the theory book about Marketing Research it is time to test your knowledge to make sure that you are well prepared for your exam. The book covers exploratory and conclusive research design, sampling, measurement and scaling, questionnaire design, data preparation and preliminary data analysis, report preparation and presentation.
Download or read it online for free here:
Download link
(5MB, PDF)
Similar books
![Book cover: Marketing Communications](images/9859.jpg)
by Olujimi Kayode - Bookboon
A basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing. The most important concepts that underpin the strategy of effective marketing communications are identified and explained.
(12900 views)
![Book cover: Effective Marketing](images/5018.jpg)
by MTD Training - BookBoon
Where will you advertise? How will you generate a buzz about your business? What are the most effective marketing methods around? In this textbook we'll cover what the best approaches are to marketing your business more effectively.
(16325 views)
![Book cover: New Year New Marketing Plan](images/9745.jpg)
by L. Wrightsman, J. Hughes, D. Powers - Hughes Marketing Solutions
The authors give 31 marketing tips to start New Year successfully. The New Year calls for new resolutions and goals. This book gives 31 marketing tips for beginners and will help jumpstart marketing your business for the new year.
(9015 views)
![Book cover: eMarketing: The Essential Guide to Online Marketing](images/4973.jpg)
by Rob Stokes - Quirk eMarketing
The author consolidates 11 years of real experience into a full length textbook that draws on both academic theory and practical experience. Intended for marketing students, this textbook covers all of the important aspects of online marketing.
(15027 views)