Logo

eMarketing: The Essential Guide to Online Marketing

Large book cover: eMarketing: The Essential Guide to Online Marketing

eMarketing: The Essential Guide to Online Marketing
by

Publisher: Quirk eMarketing
ISBN/ASIN: 062041135X
Number of pages: 305

Description:
The author consolidates 11 years of real marketing experience doing online marketing at Quirk into a full length textbook that draws on both academic theory and practical experience. It is intended for third and fourth year marketing students, this textbook covers all of the important aspects of online marketing.

Home page url

Download or read it online for free here:
Download link
(41MB, PDF)

Similar books

Book cover: Permission MarketingPermission Marketing
by - BookBoon
With marketing messages reaching saturation point, getting your company's message listened to is an ever-increasing challenge. Permission marketing gets you past this barrier by creating a willing and receptive audience for your communications.
(7583 views)
Book cover: Introducing MarketingIntroducing Marketing
by - The Global Text Project
This text introduces students to the marketing strategies and tools that practitioners use to market their products. The author of this book defines and explains the various marketing areas and their comparative strengths and weaknesses.
(7149 views)
Book cover: Plug Your Book!Plug Your Book!
by - Weber Books
No matter what kind of book you've written, its success depends on two things: It must serve a need, and you must find its audience. This book is an amazingly rich collection of cutting-edge promotional tactics and strategies.
(7279 views)
Book cover: Principles of MarketingPrinciples of Marketing
by - Flat World Knowledge
The book teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout: Service dominant logic, Sustainability, Ethics and social responsibility, Global coverage.
(14426 views)