Logo

Buyer Behaviour by Frank Atkinson

Small book cover: Buyer Behaviour

Buyer Behaviour
by

Publisher: BookBoon
ISBN-13: 9788776816834
Number of pages: 31

Description:
The author specialises in training salespeople to be more confident and successful in their role. Contents: Introduction to buyer behaviour; Behavioural analysis, Understanding your preferred style and how to deal with other buyer types; Buyer tactics.

Home page url

Download or read it online for free here:
Download link
(1.8MB, PDF)

Similar books

Book cover: Obtaining and Retaining CustomersObtaining and Retaining Customers
by - Bookboon
At the heart of this book is the belief that to survive in today's competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount -- if customer don't get what they want, they go elsewhere.
(10326 views)
Book cover: Auctions: Theory and PracticeAuctions: Theory and Practice
by - Princeton University Press
A non-technical introduction to auction theory and its practical application. It introduces the basic theory, discusses practical auction design, and describes the one-hundred-billion dollar 3G mobile-phone license auctions.
(15160 views)
Book cover: Handling Objections in SalesHandling Objections in Sales
by - BookBoon
If you've been in sales for any length of time then you've most likely heard the objections in sales more than once. This textbook will cover some of the techniques and strategies that you can use to overcome these objections.
(13646 views)
Book cover: Consumer Behavior: Practice Oriented PerspectivesConsumer Behavior: Practice Oriented Perspectives
by - InTech
Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. This book is a modest try for that end.
(6419 views)