Logo

Essentials of Marketing Research

Small book cover: Essentials of Marketing Research

Essentials of Marketing Research
by

Publisher: BookBoon
ISBN-13: 9788776814113
Number of pages: 117

Description:
This free textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis.

Home page url

Download or read it online for free here:
Download link
(4.1MB, PDF)

Similar books

Book cover: 85 Inspiring Ways to Market Your Small Business85 Inspiring Ways to Market Your Small Business
by - How to Books
The book sets out to be your own, pocket, marketing consultant. It offers some great ideas and explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately.
(22355 views)
Book cover: New Year New Marketing PlanNew Year New Marketing Plan
by - Hughes Marketing Solutions
The authors give 31 marketing tips to start New Year successfully. The New Year calls for new resolutions and goals. This book gives 31 marketing tips for beginners and will help jumpstart marketing your business for the new year.
(8843 views)
Book cover: Winning the Zero Moment of TruthWinning the Zero Moment of Truth
by - Vook
Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research.
(12678 views)
Book cover: eMarketing: The Essential Guide to Online MarketingeMarketing: The Essential Guide to Online Marketing
by - Quirk eMarketing
The author consolidates 11 years of real experience into a full length textbook that draws on both academic theory and practical experience. Intended for marketing students, this textbook covers all of the important aspects of online marketing.
(14775 views)