Logo

Gamification in Business by An Coppens

Small book cover: Gamification in Business

Gamification in Business
by

Publisher: Bookboon
ISBN-13: 9788740308242
Number of pages: 63

Description:
This book covers the benefits and downsides of gamification. The author addresses the need to ensure your gamification design hits the right note with your target audience. The book also includes a number of examples of gamification campaigns.

Home page url

Download or read it online for free here:
Download link
(5.4MB, PDF)

Similar books

Book cover: Customer Relationship ManagementCustomer Relationship Management
by - BookBoon
Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organisations throughout the world today. In this textbook a review of the theoretical conditions for CRM is given.
(17783 views)
Book cover: Managing through ChangeManaging through Change
by - BookBoon
Change is the only constant so it's important that you know how to manage through change. This book covers techniques on how to manage change effectively taking into account all of the factors that have impact on others, systems and processes.
(16485 views)
Book cover: Administration SkillsAdministration Skills
by - BookBoon
This book provides a quick reference guide to various aspects of managerial behaviour, leadership styles, managerial functions, team-building etc., and will be of benefit not only to the practicing managers but also to the potential administrators.
(11974 views)
Book cover: Managing for Productivity in the Hospitality IndustryManaging for Productivity in the Hospitality Industry
by - The Global Text Project
The objectives of this book are twofold: to indicate how critical improved productivity is to improving the bottom line, and to show how productivity improvement programs can be designed and implemented. The book takes a practical approach ...
(8110 views)