Capture. Deliver. Excel. Applying the Principles of Business Writing

Capture. Deliver. Excel. Applying the Principles of Business Writing
by Ilja van Roon

Publisher: Lucid Communication 2006
Number of pages: 92

Description:
This book aims to improve your writing skills by teaching you how to use the principles of business writing. These principles - focus, purpose, meaning, substance, structure, clarity and humility - have been derived from my work as a journalist, copywriter, corporate communication specialist and business writer. They reflect my experience of what works and my personal views of how business writing should be used within the organization.