Conducting Research Surveys via E-mail and the Web

Conducting Research Surveys via E-mail and the Web
by M. Schonlau, R.D. Fricker, M.N. Elliott

Publisher: Rand Publishing 2002
ISBN/ASIN: 0833031104
ISBN-13: 9780833031105
Number of pages: 142

Description:
Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys.