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International Business: Opportunities and Challenges in a Flattening World
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International Business: Opportunities and Challenges in a Flattening World
by Mason Carpenter, Sanjyot P. Dunung
Publisher: Flat World Knowledge 2011
ISBN-13: 9781453328224
Number of pages: 435
Description:
The book provides exploration into building, leading, and thriving in global organizations in an increasingly flat world. The authors define 'Flat world' as one where (1) service industries that dwarf manufacturing industries in terms of scale and scope, (2) an Internet that pervades life and work, and (3) networks define modern businesses, whether service or manufacturing.