Customer Relationship Management
by Roger Baran, Christopher, Michael Zerres
Publisher: BookBoon 2012
Number of pages: 21
Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organisations throughout the world today. In this textbook a review of the theoretical conditions for Customer Relationship Management is given.
Download or read it online for free here:
by Coleman Patterson - BookBoon
This book is a collection of 500-word essays on a variety of management, leadership, and organizational topics. Using a variety of examples and references, readers can quickly gain insight into fundamental and advanced management principles.
by Robert Mill - The Global Text Project
The objectives of this book are twofold: to indicate how critical improved productivity is to improving the bottom line, and to show how productivity improvement programs can be designed and implemented. The book takes a practical approach ...
by David Newth - BookBoon
My guiding aim in writing this book was to make it readable, down to earth and useful. It carries a conviction that managers vulnerability to stress can be lessened by them standing back from the coal face occasionally ...
by Sue Greener - BookBoon
From the table of contents: Research problems and questions; Putting the problem into context; Choosing research approaches and strategies; Ethics in business research; Choosing samples from populations; Quantitative research methods; etc.