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Customer Relationship Management
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Customer Relationship Management
by Roger Baran, Christopher, Michael Zerres
Publisher: BookBoon 2012
ISBN/ASIN: 8776811654
Number of pages: 15
Description:
Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organisations throughout the world today. In this textbook a review of the theoretical conditions for Customer Relationship Management is given.