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Global Business Strategy: A Systems Approach

Small book cover: Global Business Strategy: A Systems Approach

Global Business Strategy: A Systems Approach
by

Publisher: South-Western Pub
ISBN/ASIN: 0538072326
ISBN-13: 9780538072328
Number of pages: 533

Description:
This is a textbook on international business strategy. It provides a quick refresher on international economics, trade, and finance, and builds a good theoretical base before addressing the basic functions, or tasks, of global management. The concept that ties the text together is the systems approach. This approach looks at an MNC as an open system that is in continual interaction with its external environment.

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