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Essentials of Marketing Research: Exercises
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Essentials of Marketing Research: Exercises
by Paurav Shukla
Publisher: BookBoon 2008
ISBN-13: 9788776814397
Number of pages: 50
Description:
After reading the theory book about Marketing Research it is time to test your knowledge to make sure that you are well prepared for your exam. The book covers exploratory and conclusive research design, sampling, measurement and scaling, questionnaire design, data preparation and preliminary data analysis, report preparation and presentation.