Logo

Essentials of Marketing Research: Exercises

Small book cover: Essentials of Marketing Research: Exercises

Essentials of Marketing Research: Exercises
by

Publisher: BookBoon
ISBN-13: 9788776814397
Number of pages: 50

Description:
After reading the theory book about Marketing Research it is time to test your knowledge to make sure that you are well prepared for your exam. The book covers exploratory and conclusive research design, sampling, measurement and scaling, questionnaire design, data preparation and preliminary data analysis, report preparation and presentation.

Home page url

Download or read it online for free here:
Download link
(5MB, PDF)

Similar books

Book cover: Core Concepts of MarketingCore Concepts of Marketing
by - Global Text Project
The book introduces students to the marketing strategies and tools. It starts with a discussion of the marketing planning process, continues with the preliminary tasks of developing the plan, and the tactics available to the marketing planner.
(19001 views)
Book cover: Winning the Zero Moment of TruthWinning the Zero Moment of Truth
by - Vook
Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research.
(12559 views)
Book cover: eMarketing: The Essential Guide to Online MarketingeMarketing: The Essential Guide to Online Marketing
by - Quirk eMarketing
The author consolidates 11 years of real experience into a full length textbook that draws on both academic theory and practical experience. Intended for marketing students, this textbook covers all of the important aspects of online marketing.
(14623 views)
Book cover: Effective MarketingEffective Marketing
by - BookBoon
Where will you advertise? How will you generate a buzz about your business? What are the most effective marketing methods around? In this textbook we'll cover what the best approaches are to marketing your business more effectively.
(16045 views)