Logo

Core Concepts of Marketing by John Burnett

Small book cover: Core Concepts of Marketing

Core Concepts of Marketing
by

Publisher: Global Text Project
Number of pages: 298

Description:
This text introduces students to the marketing strategies and tools that practitioners use to market their products. The book begins with a discussion of the marketing planning process, continues with a discussion of the preliminary tasks of developing the plan, and concludes with the tactics available to the marketing planner. This complete coverage ensures that students will learn how to plan, execute, and evaluate a marketing program that is effective and efficient from start to finish.

Home page url

Download or read it online for free here:
Download link
(multiple formats)

Download mirrors:
Mirror 1

Similar books

Book cover: A Basic Guide to ExportingA Basic Guide to Exporting
- Government Printing Office
A Basic Guide to Exporting is a good place to begin for anyone who's never had a course in international marketing. The book's sixteen chapters provide a comprehensive study of international marketing, and how to look at exporting as a process.
(9837 views)
Book cover: New Year New Marketing PlanNew Year New Marketing Plan
by - Hughes Marketing Solutions
The authors give 31 marketing tips to start New Year successfully. The New Year calls for new resolutions and goals. This book gives 31 marketing tips for beginners and will help jumpstart marketing your business for the new year.
(3755 views)
Book cover: Permission MarketingPermission Marketing
by - BookBoon
With marketing messages reaching saturation point, getting your company's message listened to is an ever-increasing challenge. Permission marketing gets you past this barrier by creating a willing and receptive audience for your communications.
(5951 views)
Book cover: Strategic MarketingStrategic Marketing
by - BookBoon
Contents: So what is marketing? What can be marketed? Marketing's role in the business; Segmentation, Targeting and Positioning; Branding; The Marketing Mix; Product Management; Marketing Communications or Integrated Marketing Communications; etc.
(10201 views)