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Marketing & Sales

subcategories

Advertising (6)
Public Relations (4)
Sales & Selling (20)

see also

Web Marketing (12)

e-books in Marketing & Sales category

Book cover: Introducing MarketingIntroducing Marketing
by - The Global Text Project ,
This text introduces students to the marketing strategies and tools that practitioners use to market their products. The author of this book defines and explains the various marketing areas and their comparative strengths and weaknesses.
(1647 views)
Book cover: Marketing CommunicationsMarketing Communications
by - Bookboon ,
A basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing. The most important concepts that underpin the strategy of effective marketing communications are identified and explained.
(1976 views)

Book cover: New Year New Marketing PlanNew Year New Marketing Plan
by - Hughes Marketing Solutions ,
The authors give 31 marketing tips to start New Year successfully. The New Year calls for new resolutions and goals. This book gives 31 marketing tips for beginners and will help jumpstart marketing your business for the new year.
(1924 views)
Book cover: Relationship MarketingRelationship Marketing
by - Marketing Science Institute ,
Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial issues: understanding the financial impact of relationship marketing, building and maintaining strong relationships, and more.
(2181 views)
Book cover: The Marketing of Ideas and Social IssuesThe Marketing of Ideas and Social Issues
by - Project Gutenberg ,
An idea is taken for granted in the scheme of things. Someone exclaims, 'I've got an idea!' What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? These are the questions dealt with in this book.
(4692 views)
Book cover: Plug Your Book!Plug Your Book!
by - Weber Books ,
No matter what kind of book you've written, its success depends on two things: It must serve a need, and you must find its audience. This book is an amazingly rich collection of cutting-edge promotional tactics and strategies.
(4150 views)
Book cover: Permission MarketingPermission Marketing
by - BookBoon ,
With marketing messages reaching saturation point, getting your company's message listened to is an ever-increasing challenge. Permission marketing gets you past this barrier by creating a willing and receptive audience for your communications.
(4363 views)
Book cover: Winning the Zero Moment of TruthWinning the Zero Moment of Truth
by - Vook ,
Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research.
(5643 views)
Book cover: Google Beyond googleGoogle Beyond google
by - BookBoon ,
Google offers many useful products and features that span from its advanced web search applications to working on the cloud and social networking services. This book demonstrates the wide scope of Google products beyond the simple search.
(5339 views)
Book cover: Principles of MarketingPrinciples of Marketing
by - Flat World Knowledge ,
The book teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout: Service dominant logic, Sustainability, Ethics and social responsibility, Global coverage.
(5544 views)
Book cover: Effective MarketingEffective Marketing
by - BookBoon ,
Where will you advertise? How will you generate a buzz about your business? What are the most effective marketing methods around? In this textbook we'll cover what the best approaches are to marketing your business more effectively.
(9406 views)
Book cover: eMarketing: The Essential Guide to Online MarketingeMarketing: The Essential Guide to Online Marketing
by - Flat World Knowledge ,
The author consolidates 11 years of real experience into a full length textbook that draws on both academic theory and practical experience. Intended for marketing students, this textbook covers all of the important aspects of online marketing.
(6756 views)
Book cover: Strategic MarketingStrategic Marketing
by - BookBoon ,
Contents: So what is marketing? What can be marketed? Marketing's role in the business; Segmentation, Targeting and Positioning; Branding; The Marketing Mix; Product Management; Marketing Communications or Integrated Marketing Communications; etc.
(7076 views)
Book cover: A Basic Guide to ExportingA Basic Guide to Exporting
- Government Printing Office ,
A Basic Guide to Exporting is a good place to begin for anyone who's never had a course in international marketing. The book's sixteen chapters provide a comprehensive study of international marketing, and how to look at exporting as a process.
(8174 views)
Book cover: Essentials of Marketing Research: ExercisesEssentials of Marketing Research: Exercises
by - BookBoon ,
Make sure you are well prepared for your exam. The book covers exploratory and conclusive research design, sampling, measurement and scaling, questionnaire design, data preparation and preliminary data analysis, report preparation and presentation.
(8357 views)
Book cover: Marketing ResearchMarketing Research
by - BookBoon ,
This free textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis.
(8238 views)
Book cover: 85 Inspiring Ways to Market Your Small Business85 Inspiring Ways to Market Your Small Business
by - How to Books ,
The book sets out to be your own, pocket, marketing consultant. It offers some great ideas and explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately.
(9342 views)
Book cover: Core Concepts of MarketingCore Concepts of Marketing
by - Global Text Project ,
The book introduces students to the marketing strategies and tools. It starts with a discussion of the marketing planning process, continues with the preliminary tasks of developing the plan, and the tactics available to the marketing planner.
(10115 views)