by Roy Everitt
Publisher: BookBoon 2012
Number of pages: 65
With marketing messages reaching saturation point in many people's lives, getting your company's message listened to is an ever-increasing challenge. Permission marketing gets you past this barrier by creating a willing and receptive audience for your regular communications. Permission Marketing is actually quite easy when you follow the simple process in this book.
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A basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing. The most important concepts that underpin the strategy of effective marketing communications are identified and explained.
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