Let's Cut To The Chase (common sense SEO)
by Craig Killick
Number of pages: 73
This book by Craig Killick about small business website optimisation covers techniques that he uses on a daily basis. The book covers: what search engines want, elements of good SEO, web site optimization, creating effective web pages, descriptive linking and navigation, referrals, getting links, quality content, how to create content and example of content.
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by Rob Stokes - Flat World Knowledge
The author consolidates 11 years of real experience into a full length textbook that draws on both academic theory and practical experience. Intended for marketing students, this textbook covers all of the important aspects of online marketing.
by Talib Morgan - Smashwords
'Get Digital' is for marketers and other professionals who are coming to terms with digital and web technologies. It offers answers to the challenges experienced marketers and professionals face in enabling digital customer experiences.
by The Internet Marketing Academy - BookBoon
Planning your Internet marketing strategy does not have to be a difficult task. This textbook will teach you the basics of how to craft your Internet marketing strategy to maximum effect, from website building to web analytics.
by Francesca James , Hannah Durham - Bookboon
The Digital Marketing Show takes place in London's Excel Exhibition and Conference Centre in November every year. The Digital Marketing Show event is content rich with over 150 presentations from experts and digital practitioners.