Let's Cut To The Chase (common sense SEO)
by Craig Killick
Number of pages: 73
This book by Craig Killick about small business website optimisation covers techniques that he uses on a daily basis. The book covers: what search engines want, elements of good SEO, web site optimization, creating effective web pages, descriptive linking and navigation, referrals, getting links, quality content, how to create content and example of content.
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by Jim Lecinski - Vook
Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research.
by The Internet Marketing Academy - BookBoon
Planning your Internet marketing strategy does not have to be a difficult task. This textbook will teach you the basics of how to craft your Internet marketing strategy to maximum effect, from website building to web analytics.
by Jordan Kasteler - Utah SEO
This book moves beyond standard Social Media Marketing books. It teaches leveraging all facets of social media and all social media channels involved. It explores concepts of content marketing and leveraging social media to promote that content.
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The Internet has opened up new opportunities for nonprofits. This handbook is organized around two components: an interactive web site followed by an email communications program, and a strategy for attracting new potential donors to the website.