Let's Cut To The Chase (common sense SEO)
by Craig Killick
Number of pages: 73
This book by Craig Killick about small business website optimisation covers techniques that he uses on a daily basis. The book covers: what search engines want, elements of good SEO, web site optimization, creating effective web pages, descriptive linking and navigation, referrals, getting links, quality content, how to create content and example of content.
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by Nick Allen, at al. - Groundspring.org
The Internet has opened up new opportunities for nonprofits. This handbook is organized around two components: an interactive web site followed by an email communications program, and a strategy for attracting new potential donors to the website.
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From a desktop, e-mail provides a quick link to the world at large, changing a traditional 'workplace' into a 'workspace'. This lively book provides practical guidelines on how to set up an e-mail list, how to launch it, and how to keep it active.
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