Web Marketing

e-books in this category

Developing an Internet Marketing Strategy
by The Internet Marketing Academy - BookBoon , 2012
Planning your Internet marketing strategy does not have to be a difficult task. This textbook will teach you the basics of how to craft your Internet marketing strategy to maximum effect, from website building to web analytics.
(516 views)

Internet Marketing
by The Internet Marketing Academy - BookBoon , 2012
In this textbook we will cover the essential topics that make up Internet Marketing as an activity -- where the internet has been and where it is today and it describes what all of the main marketing activities are online.
(519 views)

Winning the Zero Moment of Truth
by Jim Lecinski - Vook , 2011
Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research.
(1777 views)

Google Beyond google
by Varinder Taprial, Priya Kanwar - BookBoon , 2011
Google offers many useful products and features that span from its advanced web search applications to working on the cloud and social networking services. This book demonstrates the wide scope of Google products beyond the simple search.
(1940 views)

eMarketing: The Essential Guide to Online Marketing
by Rob Stokes - Flat World Knowledge , 2010
The author consolidates 11 years of real experience into a full length textbook that draws on both academic theory and practical experience. Intended for marketing students, this textbook covers all of the important aspects of online marketing.
(4582 views)

From Workplace to Workspace: Using E-mail Lists to Work Together
by Maureen James, Liz Rykert - IDRC Books , 1998
From a desktop, e-mail provides a quick link to the world at large, changing a traditional 'workplace' into a 'workspace'. This lively book provides practical guidelines on how to set up an e-mail list, how to launch it, and how to keep it active.
(3405 views)

How to Make a Fortune on the Internet
by Ajay Ahuja - How To Books , 2008
If you can type on a keyboard and have a basic grasp of English, you can make a fortune on the internet. If you know what to do, this book will show you exactly that. The author knows the sites and software that will save you your precious time.
(6807 views)

Online Fundraising Handbook
by Nick Allen, at al. - Groundspring.org , 2004
The Internet has opened up new opportunities for nonprofits. This handbook is organized around two components: an interactive web site followed by an email communications program, and a strategy for attracting new potential donors to the website.
(5646 views)

Let's Cut To The Chase (common sense SEO)
by Craig Killick , 2008
This little book about small business website optimisation covers: what search engines want, elements of good SEO, website optimization, effective web pages, linking and navigation, getting links, content and how to create it.
(3743 views)

5 Steps to Successful E-mail Marketing
- StartupNation LLC , 2008
More and more businesses are discovering that e-mail marketing is an effective way to drive sales. The book will help you get started. Learn how to write e-mail messages to provide value to existing customers and attract new customers.
(3987 views)