Logo

Winning the Zero Moment of Truth

Large book cover: Winning the Zero Moment of Truth

Winning the Zero Moment of Truth
by

Publisher: Vook
ISBN/ASIN: B0057YD3WQ
Number of pages: 75

Description:
Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales and Service and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.

Home page url

Download or read it online for free here:
Download link
(multiple formats)

Similar books

Book cover: Core Concepts of MarketingCore Concepts of Marketing
by - Global Text Project
The book introduces students to the marketing strategies and tools. It starts with a discussion of the marketing planning process, continues with the preliminary tasks of developing the plan, and the tactics available to the marketing planner.
(13300 views)
Book cover: Plug Your Book!Plug Your Book!
by - Weber Books
No matter what kind of book you've written, its success depends on two things: It must serve a need, and you must find its audience. This book is an amazingly rich collection of cutting-edge promotional tactics and strategies.
(6063 views)
Book cover: A Basic Guide to ExportingA Basic Guide to Exporting
- Government Printing Office
A Basic Guide to Exporting is a good place to begin for anyone who's never had a course in international marketing. The book's sixteen chapters provide a comprehensive study of international marketing, and how to look at exporting as a process.
(10208 views)
Book cover: eMarketing: The Essential Guide to Online MarketingeMarketing: The Essential Guide to Online Marketing
by - Flat World Knowledge
The author consolidates 11 years of real experience into a full length textbook that draws on both academic theory and practical experience. Intended for marketing students, this textbook covers all of the important aspects of online marketing.
(9269 views)