Logo

A Basic Guide to Exporting

A Basic Guide to Exporting

Publisher: Government Printing Office
ISBN/ASIN: 0160792045
ISBN-13: 9780160792045
Number of pages: 254

Description:
A Basic Guide to Exporting is a good place to begin for anyone who's never had a course in international marketing. The book's sixteen chapters provide a comprehensive study of international marketing, and how to look at exporting as a process.

Home page url

Download or read it online for free here:
Download link
(8.6MB, PDF)

Similar books

Book cover: Principles of MarketingPrinciples of Marketing
by - Flat World Knowledge
The book teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout: Service dominant logic, Sustainability, Ethics and social responsibility, Global coverage.
(14093 views)
Book cover: Strategic MarketingStrategic Marketing
by - BookBoon
Contents: So what is marketing? What can be marketed? Marketing's role in the business; Segmentation, Targeting and Positioning; Branding; The Marketing Mix; Product Management; Marketing Communications or Integrated Marketing Communications; etc.
(13148 views)
Book cover: Essentials of Marketing Research: ExercisesEssentials of Marketing Research: Exercises
by - BookBoon
Make sure you are well prepared for your exam. The book covers exploratory and conclusive research design, sampling, measurement and scaling, questionnaire design, data preparation and preliminary data analysis, report preparation and presentation.
(11789 views)
Book cover: New Year New Marketing PlanNew Year New Marketing Plan
by - Hughes Marketing Solutions
The authors give 31 marketing tips to start New Year successfully. The New Year calls for new resolutions and goals. This book gives 31 marketing tips for beginners and will help jumpstart marketing your business for the new year.
(5284 views)