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eMarketing: The Essential Guide to Online Marketing

Large book cover: eMarketing: The Essential Guide to Online Marketing

eMarketing: The Essential Guide to Online Marketing
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Publisher: Flat World Knowledge
ISBN/ASIN: 062041135X

Description:
The author consolidates 11 years of real marketing experience doing online marketing at Quirk into a full length textbook that draws on both academic theory and practical experience. It is intended for third and fourth year marketing students, this textbook covers all of the important aspects of online marketing.

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