Logo

eMarketing: The Essential Guide to Online Marketing

Large book cover: eMarketing: The Essential Guide to Online Marketing

eMarketing: The Essential Guide to Online Marketing
by

Publisher: Flat World Knowledge
ISBN/ASIN: 062041135X

Description:
The author consolidates 11 years of real marketing experience doing online marketing at Quirk into a full length textbook that draws on both academic theory and practical experience. It is intended for third and fourth year marketing students, this textbook covers all of the important aspects of online marketing.

Home page url

Download or read it online for free here:
Read online
(online html)

Similar books

Book cover: 85 Inspiring Ways to Market Your Small Business85 Inspiring Ways to Market Your Small Business
by - How to Books
The book sets out to be your own, pocket, marketing consultant. It offers some great ideas and explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately.
(11405 views)
Book cover: Winning the Zero Moment of TruthWinning the Zero Moment of Truth
by - Vook
Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research.
(6979 views)
Book cover: Google Beyond googleGoogle Beyond google
by - BookBoon
Google offers many useful products and features that span from its advanced web search applications to working on the cloud and social networking services. This book demonstrates the wide scope of Google products beyond the simple search.
(6575 views)
Book cover: Effective MarketingEffective Marketing
by - BookBoon
Where will you advertise? How will you generate a buzz about your business? What are the most effective marketing methods around? In this textbook we'll cover what the best approaches are to marketing your business more effectively.
(10850 views)