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eMarketing: The Essential Guide to Online Marketing
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eMarketing: The Essential Guide to Online Marketing
by Rob Stokes
Publisher: Flat World Knowledge 2010
ISBN/ASIN: 062041135X
Description:
The author consolidates 11 years of real marketing experience doing online marketing at Quirk into a full length textbook that draws on both academic theory and practical experience. It is intended for third and fourth year marketing students, this textbook covers all of the important aspects of online marketing.