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Principles of Marketing by Jeff Tanner, Mary Anne Raymond
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Principles of Marketing
by Jeff Tanner, Mary Anne Raymond
Publisher: Flat World Knowledge 2010
ISBN/ASIN: 0982361823
ISBN-13: 9780982361825
Description:
Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, Sustainability, Ethics and social responsibility, Global coverage.